Digital Marketing has taken promotions and advertising to another level. This version of marketing has many subsets like search engine optimization, email marketing, social media marketing and many more. Out of all these, social media marketing has been proved to be the easiest and the most efficient subset to promote your product or service. If you are looking for a Social Media management company in Ahmedabad to provide such services Digi elephant is the company for you.
- Mass Usage
A study conducted in 2019 revealed that approximately 3.5 billion people are active users of social media. This makes it perfect for small business to build their brand and eventually drive traffic on their website.
- Customer Engagements
Social media allows brands a new way to engage with their customers. This way is more direct than the previous one. Businesses can easily know what people are expecting from their brand. By interacting with the customers the company manages to build a sense of trust and increases the reputation of the brand.
Since you are allowed to set demographics like age group, hobbies, and location while creating a campaign on social media, you can make sure that your product or service reaches the people who need it. Hence, you don’t overspend your budget and save a lot of money.
- Brand Transparency
Through social media apps like Facebook, Twitter, and Instagram, you can show your company’s true identity. People tend to trust those brands who have been honest by showing the advantages and limitations of their products.
- Analyzing your competitors’ campaign
Through social media, you can easily keep an eye on your competitor’s campaign. You can see things they are doing or any new services they are offering and plan your next move in the market accordingly.
- Ranking up on SERP’s
The ever-changing requirements of staying up on SERP’s has also included social media presence as one of the requirements. Search engines receive the message of the rationality of a brand through their content on their socials.
- Easy leads
“Lead generation” or inquiry into products or services of business has been a vital process in digital as well as traditional marketing. Social media provides businesses easy leads by knowing customers’ interest. On Facebook, you can have a campaign with lead generation as the main goal.
- Customer service
These days, customers expect brands to solve their problems regarding their product through social media. This is a regular thing for airlines as many people complain about their lost baggage on Twitter, to which that particular airline’s Twitter handle takes the complaint forward.
- Increase sales
As mentioned above, lead generation is fast and efficient on social media. This leads to an increase in sales as businesses can follow up on those leads directly through social media and convert those leads into sales.
- Managing Crisis
If your campaign has been received from a wrong perspective, and your brand value is going down, posting a PR statement on all social media is a must. A famous example is of Pepsi, as the brand received a mega backlash for their campaign featuring Kendall Jenner, Pepsi instantly posted a statement on social media to clear the message of the campaign.
- Analyzing the effects of the crisis
Through people’s comments, replies and posts, a brand can see how their image is in the market and act accordingly to lift their image.
- Brand Authority
Through robust content and frequent engagements on social media, a brand can build trust among the customers.
- Keeping up with on-going trends
Through social media, you can be aware of current trends and build your campaigns around those trends.
- Post Campaign Analysis
You can easily analyze how many people have viewed your ad, how many have engaged with those ads and other demographics which helps you build your next campaign.
- Influencer marketing
Influencer marketing hybrids the idea of celebrity endorsement and modern-day content-driven marketing campaign. The reach of influencers is exploited. This division in social media marketing has been proven to be very effective and worth the money.
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