SEO Guide to Optimize Your LinkedIn Profile for More Connections, Better Leads

LinkedIn, the network for professionals is a great avenue for the growth of your business. It helps in forming and maintaining crucial connections and if used right, it can generate better leads. How exactly can a professional use it to achieve desired goals? Learn how to use it effectively to get more leads in LinkedIn through this brief yet informative guide.

LinkedIn is not just for creating a resume and hoping for connections. You can use LinkedIn as a tool for driving high volumes of the right traffic to your profile. You can turn this traffic into connections or clients whom you might want to work with. Creating a profile and being dormant is not going to take a business or professional profile anywhere. Use it actively for brand building. Regular updates are necessary so that one can easily match up with the requirements of an organization.

Along with SEO, conversation optimization is also an important aspect of successful inbound marketing. An ideal welcome message for the new connections attracts potential clients to your profile directly. This SEO guide covers most of the important points for the effective utilization of LinkedIn. It will teach you how to get more leads on LinkedIn.

Profile Aesthetics

When someone clicks your profile, the first thing that shows up is the profile photo and a cover photo. Since, LinkedIn is a professional website, be wise when choosing a profile picture. Select one in which you are dressed up in formals in a corporate background. It adds up to your profile aesthetics.

Make sure that 60% of the frame is taken by the face itself. Those party pics are good when uploaded on Facebook and Instagram but it’s a big NO for LinkedIn. A profile photo for LinkedIn must be a clear high-quality image with a close shot on the subtle smile on the face. If you are someone working from home, you can choose a casual image but not a selfie.

The default LinkedIn profile cover photo is a blue background with geometric shapes and dots. Try creating a custom Cover image using Photoshop that includes a professional background that should be appealing to the targeted audience.

Also, add a tagline so that visitors can know what you actually believe in and are ready to serve. All your social media handles and your website URL should also be mentioned. Contact details should also be specified there. With the inclusion of all these details, your cover is ready to stand out.

Compelling profile copy

It is true that LinkedIn is a professional website that connects you with professionals. However, you can add up interesting things in your headline, summary and experience sections making it more appealing and engaging.


Space for 120 characters is given below the profile in which you should include LinkedIn SEO keywords and a compelling copy to attract traffic to the profile and engage users. Craft a compelling tagline (that mentions what you have to offer) which could be loaded with various keywords.


This space is not provided to brag about your accomplishments but it should mention how you can be an asset to your audience. You can do market research and inform the audience how you have come up with innovative solutions for the problems. This section should be concise yet informative enough to spread the message among the visitors.


It is another area where SEO Keywords can be loaded. Here, you can mention the companies you have been associated with in the past and what you have learned from them. Share your experience.

In the case of SEO clients, you can show the increase in percentages of traffic, increase in a client’s business revenue over the years etc. Attach links wherever possible and use simple language.


This section highlights your capabilities and qualifications. Here, you can mention your expertise and you may even get an endorsement out of it. It’s a great way to target SEO keywords. You can also request other people with the same skills to verify your skills in order to increase the credibility of the information provided.

LinkedIn SEO implementation

The SEO of Google and LinkedIn are quite different. Due to LinkedIn being a job searching site, the keyword used is generally short. However, one should select those SEO keywords which fit in both Google and SEO Research as LinkedIn profiles also have a chance to show up in Google search.

Selecting keywords

If you have always wondered how to get more leads on LinkedIn, let us tell you how you can do so with the effective utilization of SEO keywords.

You should always select the shortest and the broadest word for LinkedIn SEO Keywords that are associated with the services you tend to offer.

LinkedIn’s search box could be used to search for the broadest term that applies to the business you offer. You can research what people generally type when searching for your category of business by using a simple mix and match of words.

After incorporating the selected keywords, tap on the full results page that contains the total number of results with the same keywords which may include individuals, clients, groups, etc.

The top results are most likely the connections in your network – identified by a “1st,” “2nd” or “3rd” degree connection annotation which that true results are not shown, as LinkedIn prioritizes showing people and companies that you have some existing connection with.

Note down the initial number of results shown so that you get the information about how many results are pulled up when a user searches for a specific keyword.

Filtering keywords

After this filter the results by ticking the connection options. Both profiles, the ones you are connected and also the not connected ones will appear and you can easily get to know what other people are searching.

You can learn from the TOP RANKED profiles about the keywords they are using. Do modifications with your initial keyword so that you can also be ranked above. Maintain a mix of keywords which are google and LinkedIn worthy.

Areas to flaunt a number of keywords in a LinkedIn profile are heading, experience, summary, skill section, and recommendations. Strong SEO keywords surely attract a lot of clients.

  • Creating a profile funnel

To make an extraordinary profile on LinkedIn one should be smart enough to maintain proper alignment. Photos and headlines provide the main service you provide and an appropriate profile photo makes you look like a responsible person. A summary that contains all the market research and all your efforts can finally amount to something positive.

This helps you to get in direct contact with the client. Attach a video if possible that depicts the key elements of the service you provide. Call-to-call action provides additional benefits. You can create a profile funnel if you are aware of how to get more leads on LinkedIn.

  • Build Smart Connections

There are some people who connect with all the clients but you should make sure that the connections are potential clients. Also, always try to post the right kind of content that will make your profile stronger.

To start the conversation, texting with a simple “Hi” is not a great idea. Text people with your introduction and send a familiar vibe asking about something interesting or something you find engaging.

A presentable LinkedIn profile can be created by using these techniques. The significance of profile aesthetics is now evident to you. Making your profile visually appealing is the first step. A compelling profile copy is key to the entire process.

You can include SEO keywords throughout your profile. Selecting and filtering those keywords for proper SEO implementation is the last step. Now that you are equipped with the knowledge of how to get more leads on LinkedIn, you are good to go.

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Tusshar Aggarwal
About the author

Tusshar is an Entrepreneur & Start-up Enthusiast since 2014. He has been into digital marketing industry since 2012, exploring & learning all the different aspects of it ever since. He co-founded Digi Elephant in 2017 and today consults multiple small & large businesses with their online branding & marketing strategy.

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