Email marketing is the traditional form of marketing which still holds the position of one the most effective marketing techniques available today. It is basically an act of sending or forwarding a commercial message via an e-mail primarily to a number of people. In a nutshell, every email sent to someone can be considered a case of email marketing. These emails mostly include advertisements or offers and newsletters often send to maintain a relationship of loyalty, trust with new and existing customers.
At Digi Elephant we have figured out that even though social media has seen a rise in the past few years but still e-mail marketing is more efficient because of its far-reaching capabilities. As a lead digital marketing company we set industry standards and therefore we give the best advice to our customers.