Marketing is an old strategy of connecting with the audience with the right intentions and at the right time. Today, we get to do this via several means, one of which is digital marketing.

Digital marketing refers to advertising about the product or service through digital channels such as search engines, websites, social media, email, and mobile applications. It encompasses all marketing efforts that use the internet as their medium. While the basic ideas of marketing remain the same, new tactics have arisen over years to make digital marketing more powerful, like SEO, customer acquisition, retention, engagement, social media use, search advertising and what not. The companies have joined the race of gaining maximum customers and profits through such strategies and its time that the rest of them should too take this step.

Digital marketing has seen phenomenal growth in the last decade, and it continues to keep growing. It’s an everchanging battlefield, where new tricks and tweaks are very common. Several new trends and innovations have started emerging in this field, and it is essential to keep track of them to plan our businesses accordingly. Here, we have listed some new trends in digital marketing to help you stand out digitally in 2020!

Following are the best Digital Marketing Trends for 2020

#1 Live Video Streaming

Live streaming the video is the latest trend of approaching the audience more directly. It provides the necessary insights to the customers about the reality of the company and makes feel more connected.  The social media influencers, celebrities including musicians, actors, sportspersons, etc. have taken up this method to reach their fan base and interact with them directly.

Live Video Streaming

#2 Video Marketing

Video marketing has risen up these years as many internet platforms provide the option for sharing videos online. Many companies have adopted this strategy and got successful results in social sharing opportunities and excellent investment returns. And also, with the widespread use of 4G and 5G technologies, videos will be more accessible to everyone with slower or next to nothing buffering period, which will result in longer user engagment opportunities.

Video advertising provides the customers with a different way of connection and has proven to influence customer decisions by a considerable percentage. Many brands have already started releasing videos on mobile apps like Hotstar, and Amazon.

Video Marketing

#3 Chatbots

Chatbots are the “employees” who keep a check on who comes and leaves the website and provides assistance to them. These are the specialized form of software which communicates with the users naturally on behalf of the company. Communication occurs mostly through chat windows, but verbal interaction is also possible.

They are extensively used by many companies for services like shopping assistance, website browsing guidance, self-service, accessibility, etc.

Chat Bot services

Must Read – 15 Ways to Increase Engagement on Your Social Media Posts

#4 Next-Gen SEO

With many updations going in the search engine sector, the SEO algorithms have changed which has also affected the search results of the users. The new algorithms provide more specific search results which cater to the user’s needs and requirements and removes any irrelevant information from the screen.

Future of SEO

#5 Voice-Powered Search

The smartphones and smart devices now come with a new feature of voice assistance. Google, Alexa, Siri, etc. are some examples of how technology has started interacting with us. From reading a text out loud to doing the tasks for the user, this feature has brought immense excitement to the users.

Voice Search Future

#6 Virtual and Augmented Realities

We already have come across Virtual Reality and Augmented Reality (AR and VR) through games like Pokemon Go. VR is basically a three-dimensional video streaming that makes us feel our presence in it. While in AR, we merely watch the video but feel like its happening in front of us.

Such innovation is useful to attract potential customers, and give them the feel of the product while they are sitting in their homes.

Virtual and Augmented Realities Future

#7 Artificial Intelligence

Artificial Intelligence overlaps with many features combined together, like voice assistance and chatbots. Alexa, Siri work on this concept and they not only provide excellent customer service but also works on behalf of the users and follows their orders just like a human assistant. This computer or robot works on the principle that it gathers facts about a situation through sensors and human input and improves the future experiences for the user. It can perform a task which usually requires human intelligence, and hence, it is named as artificial intelligence.

#8 Influencer Marketing

It is applying the most basic concept of word-of-mouth marketing on every digital platform possible to create a buzz about your buisness or product. It’s more authantic way of marketing than any plane cold advertising methods.

Brands or buisnesses focuses on well-known YouTube, TikTok, Snapchat, or Instagram celebrities with a huge niche following. They use these personalities to amplify their brand message to a larger market. The reach these influencers have, and the kind of engagement that brands have with will change the face of digital marketing in 2020.

Influencer Marketing

#9 Visual Search

Visual search will take the internet surfing experience to a new level. People will be able to get more accurate results by directly clicking the photo of an object, barcodes, sign-boards, or by uploading any image. Pinterest Lens, Google Lens, Bing Visual Search, CamFind are the few visual search mediums. So, instead of typing queries and trying to make your way through the cluster of results, you can directly search via images to find similar products, images, price comparisons, shopping results, etc.

Visual Search

New years bring new opportunities to work and adopt new things and become an improved version of ourselves. The same should be applied to our business. Taking up new strategies of marketing, especially digital marketing, is good as it will only work for the growth of the company. The future of Digital Marketing in 2020 can’t loom any less compelling. Hence, if you haven’t still considered these top-notch digital marketing trends, you should now!

Copyright All rights reserved. No parts of the content of this website may be reproduced or distributed in public, without the prior written permission of the publisher. All images are copyright to their respective owners and are protected under international copyright laws.