Marketing is an old strategy of connecting with the audience with the right intentions and at the right time. Today, we get to do this via several means, one of which is digital marketing.
Digital marketing refers to advertising about the product or service through digital channels such as search engines, websites, social media, email, and mobile applications. It encompasses all marketing efforts that use the internet as their medium. While the basic ideas of marketing remain the same, new tactics have arisen these years to make digital marketing more powerful. Like SEO optimization, customer acquisition, retention, engagement, social media use, search advertising and what not. The companies have joined the race of gaining maximum customers and profits through such strategies and its time that the rest of them should too take this step.
Digital marketing has seen phenomenal growth in the last decade, and it continues to keep growing. Several new trends and innovations have started emerging in this field, and it is essential to keep track of them to plan our businesses accordingly. We have listed some trends below to help you where you decide where you want to invest your sources in.
Following is the Digital Marketing Trends for 2019-2020
#1 Live Video Streaming
Live streaming the video is the latest trend of approaching the audience more directly. It provides the necessary insights to the customers about the reality of the company and makes feel more connected. The social media influencers, celebrities including musicians, actors, sportspersons, etc. have taken up this method to reach their fan base and interact with them directly.
#2 Video Marketing
Video marketing has risen up these years as many internet platforms provide the option for sharing videos online. Many companies have adopted this strategy and got successful results in social sharing opportunities and excellent investment returns.
Video advertising provides the customers with a different way of connection and has proven to influence customer decisions by a considerable percentage. Many brands have already started releasing videos on mobile apps like Hotstar, and Amazon.
Chatbots are the “employees” who keep a check on who comes and leaves the website and provides assistance to them. These are the specialized form of software which communicates with the users naturally on behalf of the company. Communication occurs mostly through chat windows, but verbal interaction is also possible.
They are extensively used by many companies for services like shopping assistance, website browsing guidance, self-service, accessibility, etc.
#4 Next-Gen SEO
With many updations going in the search engine sector, the SEO algorithms have changed which has also affected the search results of the users. The new algorithms provide more specific search results which cater to the user’s needs and requirements and removes any irrelevant information from the screen.
#5 Voice-Powered Search
The smartphones and smart devices now come with a new feature of voice assistance. Google, Alexa, Siri, etc. are some examples of how technology has started interacting with us. From reading a text out loud to doing the tasks for the user, this feature has brought immense excitement to the users.
#6 Virtual and Augmented Realities
We already have come across Virtual Reality and Augmented Reality (AR and VR) through games like Pokemon Go. VR is basically a three-dimensional video streaming that makes us feel our presence in it. While in AR, we merely watch the video but feel like its happening in front of us.
Such innovation is useful to attract potential customers, and give them the feel of the product while they are sitting in their homes.
#7 Artificial Intelligence
Artificial Intelligence overlaps with many features combined together, like voice assistance and chatbots. Alexa, Siri work on this concept and they not only provide excellent customer service but also works on behalf of the users and follows their orders just like a human assistant. This computer or robot works on the principle that it gathers facts about a situation through sensors and human input and improves the future experiences for the user. It can perform a task which usually requires human intelligence, and hence, it is named as artificial intelligence.
New years bring new opportunities to work and adopt new things and become an improved version of ourselves. The same should be applied to our business. Taking up new strategies of marketing, especially digital marketing, is good as it will only work for the growth of the company. Hence, if you haven’t still considered these trends, you should now!
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