If you are into marketing, you must have thought of using social media as a marketing platform. Nowadays, people in the marketing profession spend a great deal of their time on social media. With growing technology, the world has paved new ways to grow business. Back in the 90’s we had ads to market our products. Now, most of the marketing is done online.
Among all the popular social media platforms today, Twitter is the best choice for the market. This global portal has 330 million monthly active users. Around 3,50,000 tweets are put on Twitter in a minute. Now that Twitter attracts human attention and generates immense traffic, it becomes challenging for a marketer to tweet something which would stand out of the crowd and get them, clients.
But if you still wonder how a social media platform can be used for marketing? Does it even work? How can one market like a pro on Twitter? We have got answers to all your queries. Read along to find out.
Here are 12 powerful Twitter marketing tips to answer all of your questions. These tips will help you to build a twitter business strategy to increase the growth of your business.
1. Build an Attractive Profile
The first thing that twitter audience notices is your handle, profile photo, header image, and bio.
Handle: Handle is your username. Your handle needs to be short and easy. It should also be recognizable. Your handle is something with which your audience can search you or your twitter account. Make sure to use the same brand or company name for all the social media accounts.
Profile picture: Good profile picture or picture with your brand logo will help you get customers. As it becomes easy for the customers to recognize you outside the social media platform with the help of a profile picture containing a logo.
Header: Header space at top of your profile page can be used to promote your brand. This can be used to show your brand message.
Bio: Make use of all 160 characters. Keep your bio accurate, be humorous or include your business statement. Let everything in your bio be original. Also, add a link to your website in your bio to drive traffic on your website.
A bio should sound sweet, it should be short. It should include who you are, what you do, it should speak about your company. Add hashtags and avoid copying from other content. Generate your bio from scratch. Create a bio that attracts the audience and fits with your brand’s image.
2. Stay active and let the audience feel your presence
To be a successful twitter marketer you need to engage with your audience.
The audience hates it when a brand ignores them. 15% of them will unfollow you if you don’t respond to their DMs or comments. If you are a large brand and you receive thousands of tweets, you may not be able to respond to everyone. But you can employ someone to take care of your brand on social media.
Studies show that customers expect a response from brands on social media within four hours. However, most of the brands take 10 hours to respond.
Regularly check your direct messages and notifications. Let your audience know that you are active and they can easily reach you out. Build a proper customer service. Engage your customers by conducting polls and asking them questions about your brand.
3. Create engaging content
Customers get dragged with the brands that keep up with trending content. Take proper note of the things that interest and engages your audience. Twitter marketing tips are incomplete without at least one tip on creating engaging content. Twitter marketing increases sales, brings your leads and boosts clicks.
Add CTAs (call to action), they can drive the attention of your audience quickly. Use words like follow us, provide a link to your website, shop or sales in your content. Let people know if you have an app, provide your link download link, so that they can reach out to you after being influenced by your content
Twitter increased its character limit from 140 to 280. This allows tweeters to get creative. Now you can fit more in each of your tweets. Twitter marketing should be done consistently. Make daily, weekly and monthly plans for social media networks.
It’s never compulsory to upload daily but your tweets should be rich, unique with a short heading so that others may retweet it. Avoid posting irrelevant content. This may shoo your followers away.
Find out how many retweets, follows, replies, favorites and click-through your tweet gets.
Impression: Check how many times your tweets appeared on your audience’s timeline.
Hashtags: Find out which of your hashtags are usually used by your audience.
Top tweets: Find out which of your recent tweets received more retweets and categorize the ones people favorited.or favorites. Create similar tweets to drag the audience’s attention frequently.
Twitter analytics is a free tool. It particularly helps you to understand your twitter activity, twitter engagement, impression. Further, it gives information about your followers.
Several apps are available that give detailed information about a specific type of data such as hashtags, keywords performance and your competitors.
4. Frequently post twitter Video
Visual marketing brings positive effects to the audience. According to a survey, 82% of Twitter users watch video content on Twitter.
Consumers prefer to watch a video to learn about a product over reading a page on the product. In fact, 84% of users who watch a brand’s video end up buying the product. Tweet the videos created by your company.
According to Adweek, videos can be retweeted six times more than images and texts. Twitter allows its users to go live with the live video feature. It is posted as a tweet.
5. Post Images to Increase Retweets
Sharing relevant, catchy and high-quality images will bring consumers’ engagement. Tag the images you post. Add images to your posts. Put your brand’s or product information on the image.
Post images at least 3 times a week. This is because images can easily explain things which text fail to. Tweets with images always stand out and get more audience attention.
100 million GIFs were shared on twitter in 2016. You can add relevant GIFs to your tweets. Animated GIFs can also draw your audience’s attention on your brand.
6. Tweet at Peak Time
Tweet at a suitable time, preferably when the number of users is active is more on their accounts.
Studies show that tweets posted on Friday, Saturday and Sunday between 12 pm and 6 pm bring thousands on clicks. Other studies show that posting between 12 pm to 3 pm on Monday through Friday will work best. Users are more active at this time.
Posting during peak times will help you boost engagement. You will gain higher CTRs when you post at peak hours. Build a good relationship with your customers or audience. This will bring your audience back to you every time you tweet.
It also depends on your audience. Try posting at different times to check how many clicks, retweets you get at different times and find out the best time to reach your audience. After finding out the active hours of your audience make a schedule to tweet according to peak time. So, none of your content goes in vain.
Stay active on Twitter tweet often. Tweeting once or twice a week will not help you in Twitter marketing.
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7. Target Audience and be Interactive with Your Audience
You can’t serve all on twitter. Twitter marketing needs to be audience-specific. Know your target audience and their likes, interests. Try to put out real value content in your posts.
Build a twitter marketing strategy. Focus on the right audience. Target audiences who live in your area and are from the same industry. After finding the right audience keep an eye on their likes and interest and post something relevant to their interests in order to engage them in your content.
When you are mentioned in a post or comments, give a positive response. Cut down trolls and don’t initiate or encourage negative comments. Gain your audience’s trust. Follow your followers and compliment their work. Always respond to them when they try to connect with you. Generate leads and arrange to meet up out of Twitter.
Creating a poll on twitter will bring audience engagement on your page. Such polls can be used for market research, to get feedback, and to initiate conversations with the audience.
8. Showcase Your Brand and Get Verified on Twitter
Getting verified on twitter will trigger your business growth. This will obviously affect your marketing and business.
Twitter says that it accepts requests for account verification only if the user is in music, fashion, politics, religion, journalism, media, sports, business, acting, government, and other known interest areas.
A blue checkmark appears beside your user name or handles this symbolizes that you have a twitter verified account. People generally get influenced by the verified Twitter account. This brings the audience trust in you and on your brand.
After getting verified and investing your time in building a great twitter profile, make sure that people can see your work. So, put your Twitter handle on your twitter, emails, on your products and wherever you think is appropriate.
8. Track Your Analytics
When you put effort into building something you will consequently expect a great result. You can check your twitter marketing results by analyzing your work.
Depending on the business you are marketing on Twitter you should certainly keep a note on some metrics, such as average tweet performance, audience type, engagement rate, brand follower growth, etc.
9. Make Use of Right Keywords and Hashtags in Your Tweets
Tweets with hashtags receive 2 times more engagement than the tweets with no hashtags. Above all, avoid overusing hashtags as this will lower your engagement level.
Hashtags help your audience to find your content easily. Similarly, it helps you to find influencers in other industries. Furthermore, hashtags allow your content to be classified and grouped with related content on Twitter.
Keywords play a major role in twitter marketing. They draw traffic for your posts, social media account, blogs, and website. They allow followers to connect with you. Keywords need to be used according to your audience’s interests. However, creating the content of the best quality holds the upper hand over quantity.
You should also remember to include relevant keywords and hashtags in every tweet you post.
10. Reach out to Twitter Influencers
One of the major Twitter marketing tips includes reaching out to the right influencers. It may not seem easy but it is certainly possible. You need to get together with them and work cohesively. It is important to give them quality content that contains portions of their interest.
Go through the profiles of influencers. Find out influencers in your industry. Check if their work or interests are related to your business. Find out the number of followers they have. You can find the right influencers with the help of the Twitter list. There are several Twitter lists related to everything from enterprise software to digital influencers.
You can use the Twitter list by simply entering your search phrase on Twitter.com then click on Timeline in the left sidebar. After that, all the lists associated with your search phrase will appear on your screen.
Once you find out the right influencers, connect with them, DM them. You can also ask them for your company’s promotion in their tweets. If you are new on twitter but find it hard to get followers to go for Twitter Ads as they will get you more attention from other users. Though Twitter ads may be expensive, they increase customer engagement.
Here is another tip. Try to make your ads conversational because these promote engagement on your tweets.
11. Check it before you Tweet it
Firstly, go through your content. Secondly, verify the grammar, spellings, keywords, and hashtags used. Thirdly, stay away from tweets which would create ethical issues or problems.
Above all, avoid spamming people. This may get you a negative image and thus, result in the loss of an audience or followers.
In addition to above, stay away from twitter trolls and accounts that try to attack your brand for no real reason. If a customer trolls you, reply professionally and wait for their response.
Sometimes a tweet can be misread because of the way the words were put in a sentence or a typo. So make sure to carefully check your tweet before you post it.
The marketing tips mentioned above are the basic need to start any successful Twitter marketing account. This is because Twitter is the best place to generate leads. What makes twitter marketing challenge is the short lifespan of tweet.No tweets last more than a few minutes. Indeed, thousands of tweets are put online every second.
The Twitter marketing tips discussed here will help you to boost your business through social media only if you will put these into action with positive intentions.
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